Amazon is offering a 90-day free trial of its AI assistant as software vendors discount AI products to retain customers, Finimize reported. Newsquawk reported on 22 September that Amazon, Microsoft, Figma and Workday were offering discounts to clients and consulting partners weary of changes in pricing.
Key points
- Amazon is offering a 90-day free trial of its AI assistant.
- Adobe is offering free access to Firefly.
- Microsoft, Figma and Workday are among vendors offering AI-product discounts to clients and consulting partners.
Amazon’s 90-day trial
Finimize described Amazon’s trial as part of an effort by software vendors to keep customers using AI features within their existing software bundles. It identified OpenAI and Anthropic as the standalone AI providers those vendors are seeking to compete with.
The trial puts a defined period on Amazon’s free offer. Finimize also described cheaper usage credits and targeted discounts as approaches vendors are taking, after a period in which they sought premium prices for AI copilots and agents.
Adobe offers free Firefly access
Adobe is offering free access to Firefly, Finimize reported. Its offer differs from Amazon’s 90-day trial in the terms described: one provides access to a named product, while the other sets a trial period for an AI assistant.
Microsoft, Figma and Workday discounts
The offers to clients and consulting partners from Amazon, Microsoft, Figma and Workday target buyers tired of shifts in AI pricing, according to Newsquawk. Finimize also named HubSpot among software firms turning to free trials and lower Copilot pricing in their efforts to retain customers.
