Meta introduced Muse for Small Business on 29 September, adding business-software connectors and new skills to the personal AI agent it launched on 8 September. Meta says Muse can use connected accounts to help with tasks spanning sales, advertising and finances, with a person’s approval required before anything publishes, sends or spends.
Key points
- Meta says Muse connects to services including Asana, Shopify, Stripe and Intuit QuickBooks.
- Its suggested tasks include reviewing financial information and drafting an advertising campaign.
- Meta says a user must approve anything the agent publishes, sends or spends.
- Businesses can use custom connectors for services outside Meta’s current selection.
Shopify, QuickBooks and Stripe join Muse
Meta lists Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom among the services businesses can connect. Muse can also link to Facebook and Instagram business accounts. That selection reaches across the separate places where a business may keep its projects, storefront, financial information and customer records.
A connector gives the agent access to information in another service, rather like opening a door between rooms instead of carrying all their contents into one room. Meta says connections to Instagram professional-account analytics, Facebook Pages and its ad accounts give Muse context about a business’s products, communications and customer questions. The company says links to other tools can bring its storefront, books and customer records into the same work.
Meta offers a prompt that asks Muse to examine sales, campaigns and social accounts together before preparing a growth plan. Other suggested requests ask it to review financial performance, flag expenses that look unusual and draft an advertising campaign using information about earlier ads and content. These are uses Meta proposes for the connected agent.
Checking monthly expenses could start with a request to look through connected financial information and identify entries worth examining. Based on Meta’s proposed use, that work could be prepared alongside information from other connected accounts, instead of requiring the same request to be made separately in each service. Meta says any resulting action that sends or spends would require the user’s approval.
Meta puts approval before outward actions
Meta says Muse can bring forward emails that need a response and write initial drafts. It also says nothing the agent prepares will publish, send or spend without the user’s approval. The distinction matters when an agent moves between accounts: examining information and preparing a reply are different from sending that reply or committing money through a connected service.
That approval rule gives the small-business product a defined point at which prepared work returns to a person. A campaign drafted from account information could remain a draft until publication is approved, under Meta’s stated rule. Likewise, an email Muse flags and drafts would need approval before it is sent. The company describes the agent as able to work across existing business tools while keeping those outward actions subject to permission.
Meta says people tested the new skills and connectors before the announcement. Tom Mulholland, owner of Mulholland Grocery in Malvern, Iowa, described working about 65 hours a week and wanting more time for cutting steaks and making sausages. He said Muse was taking on some of the other roles involved in running the shop.
Muse moves into Meta’s business offering
Meta launched the personal Muse agent in the US and Canada on 8 September. Its subsequent additions of email, video avatars and Mac control widened the agent’s capabilities, as AI Affairs reported. The small-business release adds connections to accounts used for commercial work, rather than asking businesses to move that information into a separate system.
On 28 September, Meta announced a separate enterprise platform that it said would include Muse, Meta Business Agent, Muse API and Muse Code, PYMNTS reported. The small-business release the following day takes another route into business use: Meta supplies a set of connectors for an existing personal agent, and a business can link the services it already uses. Together, the announcements place Muse in both Meta’s enterprise offering and its product for smaller businesses.
Meta says 200 million small businesses can be found on Facebook, CNBC reported. That figure concerns the company’s existing platform, rather than adoption of Muse for Small Business.
Meta says Muse is free for most uses and offers subscription plans for people who want more. It also supports custom connectors for services outside the current selection, giving businesses and software makers a way to connect other tools. Meta says interested partners can apply through its Muse platform.
