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Wednesday 28 October 2026

Technology

Meta launches Muse in Singapore with links to shopping and travel services

The agent connects to eight local platforms, though some features will arrive after launch. Meta says a separate cloud computer keeps passwords out of Muse’s view.

Singapore’s Central Business District skyline and Esplanade Bridge reflected in water at night
Photo: Basile Morin, CC BY-SA 4.0, via Wikimedia Commons (cropped)

Meta announced on 27 October that its Muse personal AI agent was available in Singapore, extending a product that can act through connected accounts into a fourth country. The company named eight local shopping, dining and travel platforms that people can connect to Muse, while saying some connector features would arrive after launch. Muse can also connect to email, calendar and Instagram accounts to carry out everyday tasks.

Key points

  • Meta dates Muse’s Singapore availability to 27 October; The Straits Times says app downloads begin on 28 October.
  • Eight local platforms are early connector partners, with features rolling out progressively.
  • Meta says Muse Secure VM stores connected-account credentials separately from the agent.
  • The Straits Times found useful autonomous behaviour in testing, alongside mistakes in restaurant bookings.

Eight Singapore connectors roll out progressively

Meta’s announcement dates availability to 27 October. The Straits Times reported that Singapore users could download the app from 28 October. The newspaper places Singapore after launches in the United States and Canada on 8 September and Japan on 23 October. Muse is accessible on iOS, Android and the web, according to Meta, which says support for AI glasses is coming soon.

The Singapore partners named by Meta are Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com and Lazada. The company describes them as early connectors spanning shopping, groceries, dining and travel, and says their features will become available progressively. Connecting an account gives Muse a route into a service where it can help with a task, rather than leaving it to answer a question about that service from a conversation alone.

Meta says Muse can research products and compare prices before a purchase through Shopee or Lazada, plan grocery shopping and dining through GrabMart and Grab Dine Out, and explore travel or reservations through Singapore Airlines, Agoda, Klook and Trip.com. It also names cashback and dining deals through ShopBack. These are the activities Meta describes for the connectors, rather than a promise that every named feature is available at launch.

Comparing prices before buying something could involve asking for options across connected shops, then reviewing the result before deciding whether to purchase. Planning a trip could similarly start with travel and reservation options from connected services. Those possibilities depend on the relevant connector feature being available and on the access granted to it.

Muse can also connect to Gmail, Google Calendar and Instagram. Meta says those connections let it work with email, schedules and saved content. Nicole Tan, managing director of Meta Singapore, described the local launch as a way to use Muse with services already familiar in the country. For a service connected to Muse, the relevant change is that requests can reach it through an agent acting on a person’s behalf.

Muse Secure VM holds connected-account credentials

That ability to act depends on access to accounts. Meta says Muse runs on Muse Secure VM, a dedicated computer in the cloud that holds data and credentials for connected services while keeping passwords and payment methods outside the agent’s view. In physical terms, the account keys sit in a separate store while Muse works on the request. Meta says each person chooses which services Muse may access.

Meta says Muse checks before sensitive actions, including sending an email or making a purchase. The Straits Times reported that users can grant read-only access, which prevents the agent from sending messages, changing files or buying something. Those controls matter because an agent given access to a calendar or shop can move from finding information to taking action in the same task.

The Straits Times reported that Muse is free subject to a weekly usage limit, with subscription plans priced between $22 and $139 offering more tokens or credits. AI Affairs previously reported Meta’s plans for subscriptions rather than ads in Japan. In Singapore, the price of using Muse more extensively sits alongside a separate decision about how much account access to give it.

The Straits Times tests Muse in Singapore

In its own testing, The Straits Times found Muse monitoring online weather forecasts and sending umbrella reminders. It also identified an overseas trip in the reporter’s iPhone calendar and raised business-travel visa requirements and a digital arrival card. Those observations concern tasks the newspaper tried, rather than the full range of shopping and travel connections Meta described for Singapore.

The same testing exposed mistakes with restaurant information and bookings. Muse made a reservation but failed when asked to cancel it, because it tried to sign in to an account that did not exist on the booking platform Chope. Muse also suggested a restaurant that had recently closed, using details that had not been updated on Google.

Sources

Topics: Agents, Safety