OpenAI has appointed Aleph as exclusive reseller for ChatGPT Ads in 44 markets, Aleph said in a release issued in Dubai on 12 November 2026. Brands and agencies in those markets can buy the ads through Aleph’s local teams from that date, using its contracting, payment and support services.
Key points
- Aleph says the exclusive agreement covers 14 Latin American, 16 European and Central Asian, 10 Middle Eastern and African, and four Asia-Pacific markets.
- Brands and agencies working with Aleph will contract and receive invoices locally, with onboarding and first-line support from its teams.
- Aleph’s chief executive says local teams can bill advertisers in their own currencies and extend credit.
Aleph takes on local contracts and support
Aleph said brands and agencies that buy ChatGPT Ads through the arrangement will enter into local contracts and receive local invoices. Its teams will handle onboarding and first-line support in each covered market. The company described its own payments infrastructure as part of the service offered to advertisers.
Gastón Taratuta, Aleph’s founder and chief executive, said advertisers in the 44 markets could work with local staff in their native tongue, receive invoices in local money and buy on account. Those services put Aleph between OpenAI and the brands or agencies buying its advertising product in the markets covered by the agreement.
The appointment gives Aleph an exclusive reseller role for ChatGPT Ads in the named markets. For advertisers, Aleph said the change is practical: they can arrange the purchase and payment locally rather than dealing with OpenAI directly for those functions. Its regional teams will also be the first point of contact when customers join the service or need initial support.
The 44 markets span four regions
Aleph’s agreement covers 14 Latin American markets, according to its release: Argentina, Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Panama, Paraguay, Peru, Puerto Rico and Uruguay. Brands and agencies in each are among those Aleph says can use its local contracting, billing and support arrangement from 12 November.
In Europe and Central Asia, Aleph lists 16 markets: Azerbaijan, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Romania, Serbia, Slovakia, Slovenia, Ukraine and Uzbekistan. The same reseller arrangement applies across this group, with Aleph’s teams responsible for onboarding and first-line assistance to advertisers buying ChatGPT Ads.
The 10 markets Aleph groups under the Middle East and Africa are Egypt, Kenya, Kuwait, Morocco, Nigeria, Qatar, Saudi Arabia, South Africa, Turkey and the United Arab Emirates. Its release places advertisers and agencies in those markets within the local contracting and invoicing arrangement.
Aleph names Bangladesh, Cambodia, Hong Kong and Sri Lanka as the four Asia-Pacific markets. Across all four regional groups, the company says customers can contact its local teams to arrange access to ChatGPT Ads.
OpenAI adds another ChatGPT Ads sales channel
The reseller appointment follows other moves to broaden how OpenAI sells ChatGPT advertising. AI Affairs previously reported that OpenAI expanded ChatGPT Ads to 89 countries as its advertiser count passed 100,000. The Aleph agreement concerns who handles sales and customer services in its 44 named markets.
OpenAI has also signed deals with Magnite and PubMatic to sell ChatGPT ad space, AI Affairs reported. Separately, it opened ChatGPT business profiles and introduced agents for US merchants. Aleph’s appointment assigns it the local reseller functions described in its announcement across the specified markets.
Aleph describes itself as a digital advertising and payments company operating in more than 130 markets. It says it has partnerships with more than 50 digital platforms and teams in more than 90 offices worldwide.
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